About Us

At Just Coaching, LLC, we believe in the power of justice, integrity, and personal empowerment. Founded by April Gonzales, a seasoned HR leader and business coach with over 25 years of experience, our mission is to help individuals and organizations thrive by aligning their actions with their deepest values.

April’s journey has been one of continuous growth and transformation. From working with Fortune 100 companies to supporting small businesses and non-profits, she has seen firsthand the power of combining professional development with a commitment to justice. Just Coaching, LLC, was created to provide a unique coaching experience that empowers clients to overcome challenges, embrace fairness, and make meaningful changes in their personal and professional lives.

Our coaching is about more than just achieving goals—it’s about creating a path to success that reflects who you truly are. Whether you’re navigating a career transition, seeking personal growth, or aiming to elevate your leadership, our justice-centered approach will help you uncover your potential and drive lasting transformation.

When you work with Just Coaching, LLC, you’re choosing a partner who genuinely cares about your success. We are here to support you through every step of your journey, equipping you with the tools, confidence, and clarity to lead with purpose and live with intention.

At Just Coaching, we are inspired by the koi fish’s incredible journey and resilience. Much like our clients, koi fish embody the strength to swim against the current, overcoming obstacles and transforming along the way. This powerful symbol of perseverance and growth guides our approach to coaching and consulting. Discover the legend of the koi fish and see how it reflects our mission to empower you on your path to transformation.

Our Mission

Our mission is to illuminate the path to truth, guiding clients to embrace challenges, choose justice, and transform into their truest selves to seize the opportunities in front of them. Through Just Coaching, LLC, we aim to empower individuals and organizations to overcome barriers, live and work with integrity, and achieve personal and professional success.

Our Vision

Our company’s vision is to create a world where individuals and organizations operate with justice, living their core values, fostering meaningful change and positive impact on a global scale.

Our Values

Justice

We believe in doing what’s right and empowering our clients to seek fairness in all areas of life. Justice is the foundation of our coaching, guiding you to make choices that align with your values.

Empowerment

Our approach is rooted in helping you build confidence and resilience. We are committed to equipping you with the skills and insights needed to overcome obstacles and achieve your goals.

Holistic Growth

Success isn’t just about professional accomplishments—it’s about personal fulfillment, too. We take a holistic approach to coaching, recognizing that growth in one area impacts every aspect of your life.

Transformation

Real change takes courage, commitment, and support. We are dedicated to guiding you through this journey, helping you create lasting transformation that aligns with your true self.

Meet April Gonzales

As the founder of Just Coaching, LLC, April Gonzales brings a wealth of HR leadership and business coaching experience. Her passion for justice and personal growth has inspired countless individuals and organizations to embrace change and pursue a more fulfilling path. Beyond her role as a coach, April is a wife, mother, and lifelong learner, continually enriching her practice with insights from her own experiences and graduate studies in Industrial-Organizational Psychology.